Explain card sorting for websites.

Card sorting for websites :

1. Purpose:
   • Card sorting helps organize website content effectively.
2. When to Use:
   • Done after gathering a good amount of site content information through other methods.
3. Process: a. Prepare Cards:
   • Identify around 50 content topics and write them on index cards.
   • Include blank cards for additional topics suggested by participants and colored cards for groupings.
   b. Setup:
   • Arrange a table for spreading out cards.
   • Select 5 to 12 participants representing various users.
   c. Instructions:
   • Explain that you want to understand how users think about organizing information.
   • Participants sort the cards into groups they find meaningful, explaining their thought process out loud.
   • They can add new cards if needed during sorting.
   d. Observation:
   • Take notes on their sorting rationale.
   • If someone has too many groups, ask for hierarchical arrangement.
   e. Naming Groups:
   • Participants provide names for each grouping on colored cards, using terms they expect.
   f. Recording:
   • Record groupings using card numbers.
   g. Reshuffle:
   • Shuffle cards for the next session.
   h. Analysis:
   • After all sessions, analyze results for commonalities in how participants grouped content.
4. Goal:
   • Helps build the website’s structure, map, and page content based on how users naturally categorize information.