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How information is presented simply and meaningfully ?

  1. Legibility:
    • What it means: Make sure the text is clear and easy to read.
    • How to do it:
      • Use the right type of font at a good size.
      • Ensure there’s enough contrast between text and background.
      • Note: Text on screens may not be as clear as on paper.
  2. Readability:
    • What it means: Make the words easy to recognize and understand.
    • How to do it:
      • Pay attention to word shapes, not just individual letters.
      • Use letters that go up (ascenders) or down (descenders) for distinctive shapes.
  3. Usability:
    • What it means: Present information in a way that’s easy to use without needing extra steps.
    • How to do it:
      • Avoid making users refer to extra documentation.
      • Words and text are quicker to understand than graphics in design.
  4. Contrasting Display Features:
    • What it means: Use differences in style, size, and color to draw attention to important items.
    • How to do it:
      • Make important things stand out with different fonts, sizes, or colors.
      • Help users quickly identify and focus on specific items.
  5. Visual Lines:
    • What it means: Guide the eye smoothly across the screen with the layout and design.
    • How to do it:
      • Use white space, fonts, and alignments to lead the eye.
      • Avoid random eye movement; keep it purposeful and straightforward.
  6. Consistency:
    • What it means: Keep a uniform look and usage throughout the presentation of information.
    • How to do it:
      • Always use the same visual style and procedures.
      • Ensure a consistent appearance and user experience.

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